Email as a communication medium is getting more and more acceptance, especially among the 'new generation internet savvy youth' in Austin Texas. Internet penetration among the students in Texas in the age group of 13-18, may be as high as 70 %. Though exact statistics aren't available, it is estimated that there are 42 Million Plus Active Internet users in Austin. Like the rest of the world, search and email would be the first two actions any newcomer initiates in the virtual world. You can also learn email marketing as we do with Top Austin SEO Company Email Still Rocks! through joining Internet marketing course in Top Austin SEO Company Email Still Rocks!. Best Dallas SEO Companies
Although Internet as a Marketing medium has much evolved in Austin, especially through paid search & online Banners and entry of Ad Networks & Digital Agencies, still, Email has never much evolved as a marketing tool. Majority of the email marketers who claim to be "serious email spenders" still might not be in a position to answer the simple questions like;
1) How Good is my email listing?
2) Whether the Commercial emails, I send across is getting delivered to the Inboxes (Deliverability)
3) Whether I have to pay some attention to the subject line
4) What kind of accounts the Marketer should get on his Campaigns
5) Is email marketing all about Direct ROI or is it has an intangible value to the advertiser.
Let me share my experience with a leading Retail chain in Top Austin SEO Company Email Still Rocks!, during one of our marketing discussions. They were running a regular loyalty programme to their entire email database, And routine mailers were targeted to these "opted in " users on a bi-monthly basis. The moment we spoke about listing hygiene, the marketing team stated they "think" their database is good. However, there can be 5 % Invalid addresses".
Finally, as we conducted the first mail shot to the whole database, to our surprise (client's too), almost 30 percent of the database was invalid email addresses; We initiated the list cleaning activity and even then the very first email shot resulted in only 90 percent deliverability. Before we went life, we've ensured to conduct different spam compliance tests which can be very crucial in any good email marketing programme. A/B Split tests were initiated with different subject lines and content customization. Following 3 weeks of joint effort, the client is now seeing deliverability as high as 99 percent and could offer customizations in the product offerings based on historical data. To reiterate some of the benefits of this approach; Top SEO Company in India
1. Better control over your Marketing Email Campaigns & Better ROI
2. More Personalized reach to your customer
3. Better Knowledge of the "wants" & " likes" of the email recipients, based on which the marketer can create new clusters and customized offers also.
Conclusion:
Email as a communication medium is getting more and more acceptance, especially among the 'new generation internet savvy youth' in Austin Texas. Internet penetration among the students in Texas in the age group of 13-18, may be as high as 70 %. Though exact statistics aren't available, it is estimated that there are 42 Million Plus Active Internet users in Austin. Like the rest of the world, search and email would be the first two actions any newcomer initiates in the virtual world. You can also learn email marketing as we do with Top Austin SEO Company Email Still Rocks! through joining Internet marketing course in Top Austin SEO Company Email Still Rocks! .
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