The short answer is yes, according to research from eMarketer.
Consider a few points connected to digital ad spending - which basically cover online and mobile ad spending - by a recent report:
Ad spending via traditional media - which includes directories, magazines, newspapers, outdoor, radio and TV - is expected to remain relatively flat bouncing between small growth and decline. Require TV ad spending out of the formula, and you're left with significant declines each year which are expected Best Dallas SEO Companies .
Online and mobile ad spending will bill tremendous gains during this time frame.
These trends follow the shift in consumer time spent on each media platform, with more consumers spending time on the web and mobile devices.
This all would stand to reason; some good advertiser would like to follow their target audience. I have made the observation before, as have many others, that audiences are increasingly splintered because of the proliferation of mobile devices and "internet mobility". Spending less time listening to terrestrial radio? Spending less time flipping through the yellow pages? Enter satellite radio. Input apps (applications). you can learn more about Digital Ad spending by joining Digital marketing course in top Digital Marketing Company in India .
Today, certain traditional media are powerhouses. 2011 does not mark the death of all traditional media. It does not. Consumers have cut down their traditional TV viewing much, and in fact, TV advertising spending is still forecast to grow nicely in the next five decades. Ad spending in print, however, is facing some serious issues. Who knows what those print numbers will look like in 2015, however I'm guessing they won't be pretty.
The underlying reasons why I believe 1) digital ad spending will rise so prominently; 2) TV ad spending will continue to hang in there; and 3) why every other ad platform will become irrelevant to advertisers will be based entirely on consumer usage. In 2010, typical consumer time spent daily on major media looked like that:
TV: 4 hours, 24 minutes
Internet: 2 hours, 35 minutes
Radio: 1 hour, 36 minutes
Mobile: 50 minutes
All others: Under 30 minutes
When looking at these numbers, people are spending the second-most amount of time on the internet each day, behind just TV. Time on mobile devices remains relatively small, and when you add print & radio together, they nevertheless have a bigger share of consumption than mobile. That's why it's important to check at trends. Let us look at what has happened in the last three years (2008 - 2010):
TV: Same percentage of consumption by consumers.
Internet: Increased percentage of consumption each year by consumers.
Radio: Decreased percentage of consumption each year by consumers.
Mobile: Increased percentage of consumption each year by consumers.
All others: Decreased percentage of consumption each year by consumers.
One would think given the actual data and some of these trends that ad dollars would shift towards the media where consumption is increasing. But is that actually happening? Yes. According to a study done by the Society of Digital Agencies, 72 percent of marketers plan to shift money towards digital ad spending and away from traditional media spending.
I find all of this fascinating because when I grew up, there were a finite number of ways that advertisers reached me. Not to "date" myself here, but there were a finite number of tv channels available. Catalogs and magazines were very much en vogue. There was no satellite radio, only stations. Finally, there was no such thing as mobile devices other than walkie-talkies! And certainly, there wasn't any kind of internet to speak of.
Now, the choices for consumers to find information and consume content are infinite, which signifies the ways advertisers can reach us are likewise limitless. We have technology to thank for this, and I am a very outspoken proponent of technology. Choice is good. Evolution is good.
The difficulty most media platforms, and the advertisers that rely on them, have is that they frequently can't see the consumer usage trends happening; even if they see them, they disregard them. I used to work in what is currently termed "traditional media" as a marketer and I can tell you for sure that I know of some people who have seen these trends happening but are still trying to "hang on" for as long as they can to milk the rewards for as long as they can, with no eye towards the future and where consumption will probably be years from now. Therefore, they fail to evolve their businesses or their advertising models, then they fall behind, and then they suffer a slow death. Why? I really don't know. I guess change is hard for people, businesses and marketers. Find out our Techstack digital marketing course in Austin location.
My advice to advertisers from Top Austin SEO Agency ? Pay close attention to consumer usage trends and the trend toward digital ad spending. The proof is in always in the numbers, and if you pay attention to them you can avoid falling behind or becoming immaterial in your marketing efforts. Learn more about quickbooks support in usa.
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